Many say that content is king. Problems arise when you are the one who is in charge of developing fresh and efficient content marketing, and you have little time to whip something up.
Content marketing supports B2B marketers’ top marketing goals: generating leads, converting qualified leads into paying customers, and building branding, reputation, and awareness. As a result, 45.3 percent of marketers plan to increase their content marketing spend (based on Bizo’s “Strategic Marketing Priorities” research).
This shift is attributable to the fact that prospects are increasingly using web-based information to research purchases and vet suppliers and that content marketing-driven leads are more cost effective. The problem is that B2B marketer’s budgets aren’t properly aligned with channels’ use and effectiveness because most B2B marketers allocate 30 percent or less of their marketing budget to content creation and dissemination.