Start 2012 out right and refresh your mind on the keys to success with your Twitter account and handle breaking crises right.
Dallas Lawrence doe a great job highlighting what you need to know about breaking crises on Twitter in his Mashable article, “6 Tips for Handling Crises on Twitter.” Here is an excerpt from his article.
Despite widely discussed and accepted social media best practices, many of the most significant crisis poster children of 2011 failed to deploy the basic digital tactics necessary to cauterize potential threats before they metastasized into full-blown reputational disasters.
Some may be tempted to fault the dizzying speed of digital change for the current sad state of crisis preparedness, but the reality is that the basic rules of effective communications have not changed for generations.
From Gutenburg to Zuckerberg, the principles of sincerity, transparency, accuracy and speed still largely determine success or failure in the court of public opinion. What has changed – and what will continue to evolve over time — are the platforms that we use to communicate these principles. No platform in 2011 had a more profound impact on crisis awareness and response than Twitter.