Steven Shattuck is the Senior Marketing Associate/Community Manager for Slingshot SEO, and he recently wrote a fantastic article on a social media spring clean up.
In his article, Shattuck provides a list of seven important points you should review every quarter for each of your accounts for an in-depth social media spring clean up.
Some quick tips to get you started today include: Make sure your text descriptions are up to date. If you have hired someone new, add their bio to your employees page. Remove any social media accounts that aren’t being used. It’s better to not have an account than to have one that is not being properly updated with new content.
Read the excerpt below for what should be used in your next quarterly spring cleaning.
Review Share Buttons
Your Q1 assessment should include an analysis of the performance of social media share buttons on your blog. If they’re underperforming, consider altering their layout and positioning. Take this opportunity to remove buttons that your community doesn’t seem to be using, and test new ones. Amazon recently released a “Send to Kindle” button for those who would rather save an article to read later on their Kindle.