You’ve heard it before: a picture is worth a thousand words.
We heard this over and over at a search engine trade show last summer – consumers want to see and experience products in multimedia before they buy. Online, this is translating to more demand for video in particular. Not only is a picture worth a thousand words, but so are videos. Video search is way up on Google and Yahoo. People love how-to’s, which are easier to see than read about. Notice how we all relate to engaging personalities communicating with us one-on-one? No wonder the popularity of YouTube and online video in general is growing like crazy.
It is always a good idea to take a fresh look at your social media strategy and go beyond the basics of simply having a presence. Use an advanced social media strategy to push your message more effectively, whether it’s video, music, or links to specialized information.