Breaking into social media for the first time can prove difficult, and most companies will have common social media questions about what to do to be successful.
One of these most common questions about social media is “Can social media be anti-social? Non-social? Too-social?” The answers are both yes and no. Social media is no different than other human groups in some sense. For example, you can be in a crowd of people and choose to sit quietly or make the decision to interact with others. Simply being in the crowd does not mean you are social. Such is the same with social media.
Of course, just as you can be anti-social in real life scenarios, you can also do so in social media environments. If you disregard established social media etiquette, speak negatively, or talk about yourself too much, you are certain to have people avoid you.
So the overall answer to social media interaction is to take an active role, but remember to stay positive and helpful. As Hubspot points out, you really can’t be too social in social media, as long as you act responsibly.