Old school business cards are out and digital networking is in.
According to Austin Considine’s New York Times article, “Business Cards Go Paperless, or Almost,” the ‘old’ practice of handing out a business card will soon be a thing of the past thanks to digital marketing.
Here is an excerpt from the article.
Most people know the scenario: It’s been days, maybe weeks, since the big convention, and you are finally sifting through the hodgepodge of business cards you’ve stuffed in a bag, jacket or desk drawer.
A few cards conjure faces. As for the rest, who are all these people?
Since the advent of the digital address book, the pitfalls of the traditional business card have cluttered the path from handshake to hard drive. Several Web sites and smartphone applications try to solve that problem by replacing the card; in some circles, it is already becoming a relic.
Gina Trapani, founder of the influential blog Lifehacker, said the business card is already close to extinct in places like tech conventions. “I see people exchange Twitter handles, I see people scan each other’s badges,” and send one another quick e-mails from their phones, she said. “But I definitely don’t see people handing out cards anymore.”
An app for the business networking site LinkedIn makes it easier to share contacts in person using Bluetooth. Newer sites like Hashable.com, Contxts.com and About.me allow users to create and share virtual business cards.
Not everyone has given up tradition. FedEx Office, the office services chain, still sees a “steady growth” in business card sales, a spokeswoman said.