Many companies go down the checklist of must-haves for digital marketing: website, search engine optimization, email marketing, and social media. Once those items have been checked off, marketing with video is next.
That’s right, a recent article from the San Diego Union Tribune suggests that next on the list may likely be marketing with video. Where once thought too expensive, online videos are now one of the fastest growing website features for small businesses. Best of all, there are several different types of videos that can help a small business reach its online goals.
Everyone has heard of viral videos thanks to YouTube, but online videos can be used for a variety of tasks. Customer testimonials are a great addition to a company website, but adding video testimonials can be much more effective than written ones. Video product demos can also be added to websites, social media sites, and digital news releases. Video emails are a good way to break through the clutter of Twitter and Facebook postings and can also encourage responses from people that normally wouldn’t reply.
Whether you want to tell a story, provide product demos, or highlight happy customers, online videos are a great way to enhance your digital marketing strategy.