No one wants to find their favorite carefully procured outfit, copied and worn by someone else. So don’t get caught using someone else’s logo.
Over the last few years, a number of designers have spent countless hours bringing attention and litigation against companies and designers that “lift” parts of logos for their own use. While different designers may have similar logo concepts, it is rare that a logo will look just like someone else’s. Don’t get caught using someone else’s and just create your own logo.
Your brand should include your own authentic logo. Work with your designer to create a mark based on your brand strategy. Borrowing part of another company’s brand personality will only weaken your own brand, and possibly your wallet.
Visit this website for examples of some surprisingly blatant thefts. More examples can be found on the web.
Cheryl Dine is Alliance Parter of Parallel Interactive. As CEO of Design Perspective, she has over 25+ years in directing successful branding and design of print and e-communications for B2B and B2C clients. The goal of targeted creativity is supported by Design Perspective’s reputation for adapting to client’s extended team needs and deadlines.