Facebook’s new algorithm for controlling new feeds has caused a food delivery website to “break up” with Facebook over promoted posts.
Most break-ups start with one person bringing up the dreaded conversation ‘we need to talk.’ The person initiating the break up explains how it’s not you, it’s me. A food delivery website, Eat24, was no different when they decided to publicly ‘break up’ with Facebook for their promoted posts.
According to the article, “Food App, Facebook Break Up Over Promoted Posts,” by Doug Gross, Eat24 posted a letter to Facebook on their blog expressing their unhappiness for Facebook’s new algorithm for controlling corporate news feeds. Facebook’s attempt to encourage companies to purchase suggested posts tightly controls how users see corporate content posts. The jokingly-serious letter reminisced on how Facebook used to be in happier times.
Uncharastica of Facebook, they responded directly to the Eat24’s post. Facebook’s Communications Director, Brandon McCormick replied with his own witty response. McCormick explained the need for Facebook’s ongoing change but completely avoided discussing the revised corporate algorithm.
Despite their dislike for the new algorithms, Eat24 has purchased sponsored ads in the past with positive results. Eat24 has made it clear that they are not getting rid of social media altogether. They will focus on Twitter and Instagram as their main social media vehicles.
Perhaps this is a just PR stunt to create awareness about their company and services. Only time will tell if Eat24 reactivates their Facebook account. What do you think?
Read more of the letter in an excerpt from the article.
Dear Facebook, Hey. It’s Eat24. Look, we need to talk. This isn’t easy to say since we’ve been together so long, but we need to break up. We’d love to say ‘It’s not you, it’s us’ but it’s totally you. Not to be rude, but you aren’t the smart, funny social network we fell in love with several years back. You’ve changed. A lot.
It makes us think all you care about is money,” the letter reads. “Why should we have to wade through a dozen promoted posts about how to lose belly fat (are you trying to tell us something?) and requests for Candy Crush (NO! Just no.) and suggesting we like our arch nemesis’ page (seriously, WTF) before we can finally find the perfect Doge meme? It really seems like you’ve lost your way and have become nothing more than an ad platform.
Not to hit below the belt, but we have a lot more fun when we hang out with Twitter and Instagram. They don’t have weird algorithms, which means all of our besties get to see everything we post.