What happens when you combine email and social media?
Email marketing is a simple, cost-effective tool which helps build ongoing, interactive dialogues with your customers. Social media marketing is quickly becoming the easiest way to reach a large audience including your customers. What happens if the two are combined? Microsoft, Google, and even possibly Facebook have plans to integrate email and social media. If they are successful, the consumer’s view of email and social media will become vastly integrated. As email marketers, it is important to prepare for this shift by developing an integrated strategy for both channels now. In his article, Integrating E-mail and Social Marketing: Do’s and Don’ts, Simms Jenkins, highlights four points to consider when merging the two platforms:
- Don’t be the cut-and-paste social marketer.
- Do share content and value.
- Do open a new door if another one closes.
- Do build lists strategically.
Get ready for your viral digital marketing programs to become significantly more influential.