eNewsletters are becoming a fairly common thing these days, so it’s not surprising that many companies seem to be forgetting their purpose.
In a recent article, author Dylan Boyd complains that more and more newsletters are becoming nothing more than “Sunday Newspaper ad circulars.” For those unfamiliar with what an eNewsletter is for, Boyd explains what should and shouldn’t be included. Stories, articles, ideas, and information that keep your subscribers connected with the company are welcome. Save your ads and sales pitches for another day. Remember, eNewsletters are supposed to build relationships with your subscribers, not bombard them with discounts and sponsor ads.