In late February, Facebook announced the addition of new product ads to its online advertising toolbox.
The new product ads have been developed to help businesses better target 1.4 billion Facebook users with an automated advertising process.
Online marketers can simply upload their product catalog, select specific products to promote, select audience parameters and the types of ads they want to display, individual product or multi-product ads. Additionally, Facebook offers automated functionality to directly manage advertising campaigns for businesses who don’t want to take this on or don’t have the time to manage their own online advertising campaigns.
In Mashable’s article, “Facebook Ads Get Smarter,” JP Mangalindan continues to explore how these new product ads can help businesses more effectively target potential customers, reduce internal management time of campaigns, and ultimately improve the bottom line results with Facebook advertising.