Spam (no, not the canned meat) are online Facebook messages that use words like “wow,” “free,” and “click here” to direct users to visit a website. We can all agree that spam posts are getting annoying. But did you know that Facebook Fan Pages Spam has quickly morphed into a $200 million business?
According to the article, “Facebook Fan Pages Spam Is a $200 Million Business” by Lorenzo Franceschi-Bicchierao “a single post that contains a spam link is worth from $13 to $58, depending on how many likes the Facebook page has.” While not as pervasive as eMail spam, Facebook’s spam post are quickly becoming a bigger problem.
the increased spam could potentially hurt Facebook’s business. Spam posts are a form of unpaid advertising and Facebook doesn’t allow advertising on Pages. Spam also has the ability to confuse users and drive them away because users perceive them as real advertisements.
How do you feel about spam on social media? Can you identify spam posts easily?
Read more about Facebook fan pages spam in an excerpt from the article.
Facebook spam, while not as pervasive as email spam, is a growing problem, according to experts. Facebook said in 2012 that only 4% of the content shared on its network is spam,according to The Wall Street Journal, while more than 70% of email is spam, as recently reported by Mashable.
“Social media spam isn’t yet quite seen on the same level as email spam.” said Roel Schouwenberg, a senior security researcher at Kaspersky Labs. “The problem will continue on growing until there’s a bigger crackdown on businesses that are offering services to spam Facebook.”
If spam keeps spreading on the social network, it could eventually hurt its business, not only because there are people that effectively advertise on Facebook without paying the company, but because users might be annoyed by spam and leave the network.
“There’s a financial incentive for Facebook to address the spam problem. For one, people may stop using the service if the spam problem is too severe,” explained Schouwenberg. “Secondly, as Facebook is looking into further ways to better monetize the platform they’ll want to have the least amount of spam possible. Otherwise users will start grouping the legitimate ads together with the spammed ads, which will reduce the value of the legitimate ads.”