Did you know it’s possible that Facebook judges your personality better than your friends and family?
You make think nobody knows you better than your family and friends. Not necessarily, according to a CNN article about a study from the University of Cambridge and Stanford University, which found that Facebook judges your personality better.
Collecting answers from 86,220 respondents about their likes and dislikes, researchers compared the personality traits to each person’s Facebook “likes” on videos, movies, articles and other categories. They also asked members of each respondent’s inner circle to answer a 10-part questionnaire about the person.
Researchers used the combined data to create an algorithm that showed how well a computer could predict a participant’s personality compared to the people closest to them.
The algorithm produced a much more accurate match for each individual’s answers. Author Parija Kavilanz cites comments from the study’s co-author, Dr. Michal Kosinski of Stanford, who says that human-computer interactions, like those in the movie “Her,” for example, may mean “emotionally intelligent” computers are in our future.