Recently Fandango, a popular movie-ticketing site, announced their most successful summer of movie sales to date.
Paying with your cell phone is the latest trend in shopping. Starbucks allows users to track treat rewards and buy coffee with their mobile payment app. Retail giant, Nordstrom, uses hand held, mobile devices to accept payments. Even McDonalds is working to implement mobile payments. Fandango credits mobile ticket sales for the triumph.
According to the article by Christina Warren, “Fandango says that downloads of the apps were up 43 percent year over year, bringing total downloads to 26 million.” Sure, this summer’s blockbuster hits like The Dark Knight Rises and The Avengers also contributed to the high volume of ticket sales.
Fandango has offered mobile payments for a couple of years and has seen increasing sales each year. Since 2011, mobile payments have nearly doubled to 30 percent of total sales. With more businesses offering this service, consumers are becoming more accustomed to paying with their phones. As more consumers and businesses catch on, it will be interesting to follow the site’s sales into the next few years.
Read an excerpt from the article.
The company credits mobile with helping drive ticket sales to its theaters. Fandango says that downloads of the apps were up 43% year over year, bringing total downloads to 26 million. Fandango has apps for iOS, Android, BlackBerry and Windows Phone.
Perhaps the biggest indicator of mobile’s importance is the fact that almost 30% of all ticket sales sold in the summer of 2012 were from mobile. Fandango tell us that its previous best summer was in 2011, when only 16% of ticket sales were from mobile devices.
Fandango has been on a tear over in 2012. Earlier this year, the company signed deals with AMC Theatres and the Regency Theatres chain — adding even more screens to the service. Moreover, the company signed partnerships with MSN, Yahoo and AOL’s Moviefone.