With the London Summer Olympics quickly approaching, just under 100 days to be exact, the International Olympic Committee (IOC) has begun to implement a social media Olympics policy on the participating athletes.
According to the Wall Street Journal video, “Getting Ready for the Social Media Olympics”, Olympic athletes will not be barred from posting personal photos or testimonials about their races. However, athletes cannot make controversial posts or post any video or audio related to the games, in order to preserve the broadcasting contracts.
With social media expected to play a large roll in this year’s summer games, experts are eager to find out its affect on overall TV viewership, wondering if viewers will still tune in to find results that can easily be found online or will social media ruin the surprise with winner updates? Although social media may or may not decrease viewership, it is expected to increase user interaction. Companies will use the Olympic games to launch products and create awareness through promotions on their social media profiles. Spectators will also be able to subscribe to individual athlete’s YouTube pages created by the IOC, which will feature highlight videos throughout the Olympics.