Even though it’s the biggest social media platform, Facebook ranks dead last in the American Satisfaction Index while Google+ is rated the best.
Google+ is making new waves as it ranks #1. While it has only 150 million users, Google+ was rated the best by consumers, who liked it much better than Facebook. If Facebook isn’t nervous now, then it should check the mirror again. The competition is catching up and Facebook needs to get its house in order.
Here is an excerpt from John D. Sutter’s article, “Google+ Trumps Facebook in Customer Satisfaction.”
Facebook may be more populous, but Google+ is better-liked.
That’s the message from a new set of data released Tuesday by the American Customer Satisfaction Index. Google+, the 1-year-old social network that pundits declared dead last year, ties Wikipedia at the top of the list of social media sites, with a score of 78 out of 100.
Facebook is the least-liked social network on the list, with a score of 61 on the group’s ranking of e-businesses.
That’s down nearly 8% from Facebook’s previous ranking, indicating a drop in popularity of the social network that is by far the world’s most populous, with more than 900 million active users. By contrast, Google+ has about 150 million monthly active users.
“If Facebook doesn’t feel the pressure to improve customer satisfaction now, that may soon change,” ForeSee’s CEO, Larry Freed, said in a news release. ForeSee is an analytics firm that partnered with ACSI to create the report.
This was the first year Google+ was included in the ranking, which is based on interviews with consumers. ACSI, which releases monthly reports in a variety of business categories, says it interviews 70,000 people a year.