For kids around the world, this toy brand is a childhood icon, so happy 80th birthday LEGO.
Millions have spent hours constructing towns and villages out of the colorful plastic bricks. This year, the Danish toymaker is celebrating its 80th birthday. LEGO just released an animated video in honor of this milestone. The 17 minute video takes you on the journey through the evolution of LEGO. It tells the story of where the name LEGO came from as well as how LEGO overcame the hardships of a world war. Even the most dedicated LEGO fans will learn something new from this video. And for all you brand marketers, keep video marketing in mind as you build online brands for your clients. Good job, and happy birthday LEGO!