Life would be incredibly boring if we all saw things the same way. Likewise, being a true thought leader isn’t about winning a popularity contest by pandering to the consensus of your peers or your consumers.
If you spend too much time obsessing about the possibility of being wrong as a thought leader, questioning whether your readers will disagree with you, or if you’ll get in trouble for saying something too controversial, then you’ll have a difficult time say anything worthwhile.
Information is constantly evolving. Even research that is proven true today may be considered false tomorrow. By making reasonable efforts to check the facts, then writing from your gut, you have an opportunity to generate fascinating stories and reflections about the world that surrounds you. When you realize that being right or wrong is irrelevant, you begin to express authentic opinions unobstructed by the staggering potential for either scenario. This is where the creative genius can deliver the stuff that strikes a major chord with your audience and influences their opinions – or at least gives them a reason to reconsider what they thought was right or wrong.
Keep writing, keep observing, keep wondering with the thrilling possibility that maybe you’re wrong or maybe you’re right… or maybe it just doesn’t matter. What matters most is your ability to think, speak, and write with unfettered integrity.
Check out the blog by best-selling author Seth Godin and TED talk by ‘Wrongologist’ Kathryn Schulz, endorsing the benefits of being wrong. Then ask yourself: How has being wrong – or risking the possibility of it – actually benefited your business or made you a stronger thought leader or communicator?