This is a question that comes up often. The answer, obviously, depends on the type of business you are in, the goals of your email campaign, and a number of other factors.
Some emails are meant to be informative and others are meant to sell. More is not necessarily better. And good email content is key.
Here are three questions to ask when you want to determine the optimum frequency for sending email:
- Who is the audience and what are their characteristics?
- Is the recipient already loyal to your brand?
- What is the value of the program to the recipient?
We find that the answer to the question of how often comes down to common sense in many cases. Get to know your target customers and be sure of your strategy – what do you want them to do – before you send any emails.