No, the answer is not to hire a high-priced designer (although many of us do a really good job) to create an easy-to-use, organized website.
The reality is, designing a website is a lot like designing a printed piece, or writing a paper for presentation. All of the elements of persuasion, engagement, and messaging must be well executed in an effective, easy-to-use, organized website.
In the article, “The Dos and Don’ts Guide to Great Web Design,” the author drives home the importance of following a process. Here are the basics:
- Conceptualize and plan – think, create a flowchart, and keep in mind that less is more
- Create a mockup – put together a wireframe that includes all the parts of your site, from logo to videos, and match it up to your flowchart
- Execute – create the graphics and content, as planned, and convert everything into code for the web
You may have noticed a lack of “don’ts” here. Here’s one: Don’t skip a step! Actually, this article is very helpful not only for anyone working with website design, but for anyone who wants to understand the process. The more you know, the more you will be able to put into creating a successful site, whether you are the designer or the client.