In digital marketing today, you should no longer be asking yourself whether or not your business should join the social media community. The question today is: how involved does my business get in social media? Should you be conservative with your involvement, or do you let it all hang out?
Knowing how open your business should be in online communities can be a real challenge, but luckily there is an answer to letting it all hang out. A recent article provides a few pointers on deciding how open you need to be with your business. The main thing to remember is that openness in social media can vary. Just like a relationship, the key is to start out slow, and open up over time. The Community Roundtable has created a 4-stage chart that can help you decide where your company is in terms of openness in social media.
Remember, think of social media like a relationship. Put too much out there at once and you may drive business away; don’t put enough and people may be slow to notice you.