If you have ever used Facebook, you are well aware of the Like buttons.
This simple feature allows users to “Like” something they read and post it directly to their Facebook page. In fact, nearly 65 million users are “Liking” things daily. This feature is incredibly popular among content creators and online marketers, and soon they will have another way to access Like buttons.
A recent article explains how MailChimp, an email marketing service, will be releasing a new version of its application that will integrate “Likes” into email campaigns. This means that marketers will be able to add Like button directly to their emails. These like buttons will work exactly like they do on the web. When a subscriber clicks the Like buttons the campaign will be posted directly to their Facebook page. All the “Like” behaviors will be tracked by MailChimp and be accessible through a campaign social stats section.
This new “Like” feature will require email recipients take a more social and long-lasting roll, rather than simply following a link. MailChimp is hoping this new feature will greatly enhance user engagement with email marketing.