LinkedIn has over 65 million professionals in their network, it is amazing they don’t really get the buzz that both Twitter and Facebook command.
Last month, they introduced a new tool which might give them a boost in the buzz department. Similar to a Facebook Fan Page, you can now follow companies. Being a company follower on LinkedIn will get you status updates such as promotions, recent hires, and company profile updates. The initial launch interaction opportunities are fairly basic, but as the feature matures more opportunities will be released to improve communication between companies and individuals.
It is extremely simple to follow a company. For instance, you can follow Parallel Interactive by going to our profile and click on the “Follow Company” link in the upper right hand corner.
LinkedIn also recently launched eight new features related to link sharing, status updates, and posting articles similar to Facebook. What do you think? Can LinkedIn compete with Twitter and Facebook?