Many businesses today are trying to increase their online market by making your SEO count.
The general theory behind SEO is that the higher a site appears in search lists the more traffic it will generate. Just because a site has a high ranking does not necessarily mean that it will deliver a sale. According to an article by Dave McAnally, many sites fail to generate clicks or produce sales due to some fairly simple mistakes. One major mistake businesses make is that they do not stay up-to-date on social media. Studies have shown that people are likely to spend three times as much time on Facebook as they do on Google. Making your SEO count ensures your business is optimized to work with social media, which greatly improves your chances of generating visitors.
Another common mistake is not knowing your competition. When it comes to search results, sometimes it’s not as obvious as it seems. As McAnally points out, when it comes to retailers some of the most common competitors are not similar retailers, but rather info sites such as Wikipedia. Tailoring your site to match other top searches can help boost your search ranking.
Getting a top ranking on a search list is difficult enough. Don’t make it even more difficult by falling victim to mistakes that could be easily avoided.