Use an effective video marketing strategy to make your business go viral.
Whether it’s the Star Wars Kid, Leave Brittany Alone, or any other number of videos online, almost everyone has come in contact with a viral video. As soon as these videos hit the Internet, they amass millions of views in a short time. While most of these videos are meant to simply make you laugh, marketers are trying to figure out how to use viral videos as a way to boost business. With sites such as YouTube, businesses have access to millions of viewers; but what is it about these videos make them go viral as opposed to all the other videos out there, and how can you make sure your video marketing stands out?
An article by Mirna Bard offers 5 suggestions as to why some videos go viral and others don’t. She believes the key to a successful video is making sure your video is funny, uses some type of gimmick, has useful content, has an exciting title, and is no longer than 30-60 seconds.
Now these 5 elements will not guarantee that your video will go viral, but knowing what makes a video spread will help you create better content that will be shared across the Internet.