They have officially announced that NASCAR has formed a partnership with Twitter.
In a recent press conference, NASCAR Senior Vice President and Chief Marketing Officer, Steve Phelps, said he believes this new partnership with Twitter will help grow the sport. The increased accessibility to the drivers will create a more personalized experience for NASCAR fans. According to the CBS Sports Article, NASCAR forms partnership with Twitter, by Pete Pistone, this is the first league sponsorship for Twitter. “During a race, when fans click on #NASCAR, search for #NASCAR on Twitter.com or visit twitter.com/#NASCAR, they’ll reach a new Twitter experience where they will see the most relevant tweets from their favorite NASCAR drivers, NASCAR families, teams, commentators, celebrities and other racing fans and personalities.” Creating a new engaging experience will allow fans to feel more connected to their favorite drivers.
Drivers that Tweet have already begun to show positive growth results. For example, during the Daytona 500, Brad Keselowski Tweeted current happenings during a race delay, increasing his followers by more than 100,000. With Twitter teaming up with NASCAR, other sports leagues may follow suit in order to increase growth and fan involvement.
Read an excerpt from the article.
The new partnership will include a race day initiative that will give fans a complementary insider’s view of the action as it unfolds on the track and on Twitter.
During a race, when fans click on #NASCAR, search for #NASCAR on Twitter.com or visit twitter.com/#NASCAR, they’ll reach a new Twitter experience where they will see the most relevant tweets from their favorite NASCAR drivers, NASCAR families, teams, commentators, celebrities and other racing fans and personalities.
NASCAR is the first organization to team with Twitter to create an enhanced live event experience on the Twitter platform.
“Twitter has been an important piece of our effort the last several years to further engage our fan base and help grow the sport,” said Steve Phelps, senior vice president and chief marketing officer of NASCAR. “This new, complementary live race experience product is an evolution of that relationship with Twitter, and we’re excited about continuing to provide our millions of fans with greater access to our athletes and further engagement with our drivers, teams, tracks and executives.”
Twitter.com/#NASCAR will be available starting with the Pocono Raceway race weekend and will be most active on Sunday, June 10, in conjunction with TNT’s first of six television broadcasts of the Sprint Cup Series season.