Spreading the rich tradition of Greek Orthodox culture to new generations and communities requires a responsive website design that captures the soul and essence of these traditions.
Parallel Interactive and Testerman Communications website design team expanded A Web of Culture’s digital brand footprint from a simple, four-page site into a community-focused digital museum documenting the 40-year history of The Greek Orthodox Folk Dance & Choral Festival. The responsive website design explores the history of the annual festival through video interviews, image galleries, and digital flipbooks of historical records and publications.
Working with the Program Director, the launch team developed an omnichannel marketing plan to increase awareness of the digital museum through social media engagement, community events, earned media, and fundraising campaigns. This upgraded outreach includes content marketing and promotion of the organization’s upcoming documentary film, Kefi, A History of the Greek Orthodox Dance & Choral Festival.