Retweets are a nice nod, but may be a misleading measurement of your online influence.
If you’ve been cranking out some killer blog posts and funneling them through Twitter only to receive a handful of retweets in return, don’t let it get you down. A recent analysis by Bit Rebels shows some surprising statistics on retweets and whether they are truly the barometer of success we once thought. In their analysis, a significantly higher percentage of people click on a link when it’s a regular tweet than a retweet. Even if you boost retweets with an “RT Please” tag, you’re click through rate may not budge at all.
So how do you increase influence and spark conversation about your topic? While some people spend a lot of time on tactics to increase RT’s, we say stay focused on quality original content that drives people to action: replies, comments, click throughs, @ mentions, new follows, etc. Ask questions, give your opinion, and take a stand on what’s important to you. Not everyone will respond in ways you anticipate or agree with you, but at least you are motivating your followers to read more, pass it on, or simply consider a different view, and that’s what’s it all about, right?