Social networks are becoming one of the fastest growing communities on the Internet and marketers are taking note.
According to eMarketer, 57.5 percent of Internet users will use social media at least once a month in 2010. With this many people interacting, it’s no wonder businesses are trying to reach out to social networks. But is it really worth their time? According to recent studies, the answer is yes.
Even though the majority of social network users spend their time engaging with friends and family, brand recognition and interaction is occurring. According to one article, 33 percent of Facebook users have become fans of brands on networks. And that’s not all. Another study showed that 51 percent of Twitter users had friended brands.
Still, social networks are not considered a major resource when it comes to people looking to purchase something. Search engines remain the primary source of information when it comes to consumers, but the numbers for social networks are growing. So for all marketers out there who think social networks are only good for interacting with friends, Debra Williamson, eMarketer senior analyst, believes “brand interactions are real, valuable and growing.”