Print advertisements have been around for decades.
It’s remained vital to the advertising industry despite the advent of radio, television, and the Internet. Mike Whitney, Inbound Marketing Specialist at Mainstreethost, highlights a few iconic print advertisements from the past century and explains why they’re still significant today.
Kodak Story (1906)
The widely popular Kodak company created this advertisement to target parents buying gifts for adolescent children. The elegant model paired with the somber color scheme is reminiscent of a storybook fantasy. The copy closes with a call-to-action: “The Kodak catalogue tells the details. Free at the dealers or by mail.”
Though the platforms have changed and technology has advanced, marketing concepts are still very similar to those used by businesses as far back as the early 1900’s. Today, we use content marketing to ‘tell the story’ of modern brands. If this advertisement were to be launched in 2016, the call-to-action might include a free ebook download rather than a catalogue by mail.
Truval | Creative Like The Men Who Wear Them (1950)
The men pictured in this ad appear to be architects or engineers grouped around a set of blueprints. Each man is dressed in a simple plaid shirt and clean gray slacks. The image conveys themes of masculinity and intelligence.
This advertisement is surprisingly relevant even by today’s standards, as trends in both design and fashion are cyclical. Popular millennial fashion is influenced by previous decades. The chic flannel shirts are exactly what you would find men wearing in any New York design firm. The structure of the ad itself – a large image highlighting the product and typographic copy below – is widely replicated in today’s media.