So you’ve decided to take your startup or small business into online marketing.
You know who you are targeting for your online marketing, know what you want to say, built your website, and are ready to sit back and watch the numbers come in. Only one problem: no one’s coming to your site. You ask yourself, what did I do wrong?
Surprisingly enough, you are not the only person asking this question. In his latest book, “Local Online Advertising for Dummies,” Court Cunningham discusses 10 of the most common mistakes startups and small businesses make when starting their online marketing. Most mistakes, it turns out, are not in the execution, but with the thinking or perceptions behind it. Luckily, Cunningham points out that many of these mistakes can be easily avoided or corrected. So if you are having trouble, make sure you aren’t falling victim to these common errors.