When asked about Facebook, businesses generally have two questions: does Facebook have marketing potential, and should my business get a Facebook page?
A recent study by Mulley Communications tried to answer these questions about Facebook’s marketing potential. The researchers monitored the eye movement of people as they scanned their Facebook pages to see what items they spend the most time viewing.
Surprisingly, 71 percent of users looked at advertisements on their Profile pages, and 31 percent looked at advertisements on their News Feed. When viewing their homepage, however, users paid more attention to updates in their News Feed than on the advertisements on the right-hand portion of the page.
Another interesting finding was that 30 out of 40 participants reported logging into Facebook at least once a day, and that the average numbers of pages these users are fans of is 28. Do the math and this turns into a lot of fan pages.
Does Facebook have marketing potential? Should your business get a Facebook page? According to this study, the answer to both is yes.