On Twitter, fame is measured by the number of followers a user has. For some, being famous on social media may be crucial for launching a career, even if that means buying Twitter followers.
According to Austin Considine’s article, “Buying Their Way to Twitter Fame”, comedian, Dan Nainan purchased Twitter followers to increase his fame. For just over $400 he added over 200,000 followers to his social media account. The reasoning behind the purchase was simple… more bookings. “When people see that you have that many followers, they’re like: ‘Oh my goodness, this guy is popular. I might want to book him.” Nainan couldn’t pass up the affordable cost.
Two types of followers can be purchased: “Targeted followers…are harvested using software that seeks out Twitter users with similar interests and follows them, betting that many will return the favor. Generated followers are inactive or have been created by spamming computers — often referred to as bots.” Buying Twitter followers is legal, but may be considered controversial. Twitter doesn’t monitor followers but there are programs that can find fake followers.
Having a large amount of fake followers may be a red flag. It could also affect the integrity of Twitter, your business, and its followers. But what do you think? As a consumer, would fake followers affect your business decisions?
Read an excerpt from the article.
Twitter followers are sold in two ways: “Targeted” followers, as they are known in the industry, are harvested using software that seeks out Twitter users with similar interests and follows them, betting that many will return the favor. “Generated” followers are from Twitter accounts that are either inactive or created by spamming computers — often referred to as “bots.”
Buyers and sellers see nothing wrong with it. “Buying followers generated by bots is against Twitter’s terms and frowned upon by the public,” Mr. Mitchell said. “However, it is perfectly legal.”
The practice has become so widespread that StatusPeople, a social media management company in London, released a Web tool last month called the Fake Follower Check that it says can ascertain how many fake followers you and your friends have.
The tool examines Twitter relationships, said Rob Waller, a founder of StatusPeople. “Fake accounts tend to follow a lot of people but have few followers,” he said. “We then combine that with a few other metrics to confirm the account is fake.”