Many marketers are using Twitter as the ultimate micro-blogging tool.
Every update, comment or thought must be limited to 140 characters, and they are designed to be compatible with mobile devices. You can tweet anywhere, anytime. This instant ability to interact with people is becoming more and more appealing in the digital marketing and PR world, but there are some people that are still skeptical. The main questions seem to be “Why would my business want to use Twitter?” and “How does my business use Twitter?” These questions about using Twitter for digital marketing and PR are answered in a recent article by Mike Volpe on Hubspot.
Volpe provides a few ideas on how your business can use Twitter for marketing and PR. Some of these include how to engage your CEO on Twitter and how to monitor your company or brand. He then provides a step-by-step guide explaining how to accomplish these ideas in a few quick steps.