We’ve all experienced this scenario with email scammers: you get a spam email in your inbox, try to opt out, and see another message from the same company a few days later.
In this Ted Talk, comedian and writer James Veitch shares a hilarious take on how he dealt with the situation. Veitch skipped over the “Delete” button and went straight to “Reply.” Watch the video to find out what happens when a comedian turns the tables on email scammers.
From a marketing perspective, it’s important to always unsubscribe people when they ask to do so. They will respect your brand and you will save yourself a lot of customer service hours.