Many companies these days are using digital marketing techniques, such as banner ads and SEO, to generate business, but are they really getting their money’s worth without retargeting?
According to an article by Rebecca Daneault, probably not. A mere 2 percent of visitors that click an ad actually purchase something, but with a relatively unknown technique called retargeting, this number can go up drastically. Retargeting doesn’t just record how many visitors your site receives, but rather keeps track of products they show interest in, and strategically displays ads while they search the web. Case studies have indicated that with this technique, click-through rates (CTR) can increase up to 375 percent with substantial gains in ROI.
So don’t just keep track of how many visitors your site is generating. Add retargeting to your digital marketing strategy and see what it can you do for you.