YouTube has gone back to the basics.
In 2009, YouTube added more features and buttons then they had in past years combined. They realized the website was getting cluttered up and decided to streamline a cleaner version allowing users to go back to the basics with the website’s core action – to simply watch videos. We can take away important lessons from YouTube’s transformation, 1) even very incremental alterations in user action (such as a 6-7 percent engagement) can mean a lot when dealing with huge volume; and 2) the most important thing when creating any website is to remember what the main objectives of the website are. The new interface is strikingly similar to what we’ve seen in the past and will certainly take some getting used to.