Social Media Etiquette for Brands

Social Media Etiquette for Brands

The rise of social platforms has opened new doors for communication between brands and consumers. But what is proper social media etiquette? These new channels come with a completely new set of rules and customs for interaction. A recent article on SocialTimes titled, “Brands: Learn the Language to Get the Most Out of Social,” offers…

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Useless Words and Phrases

Useless Words and Phrases

Our language is full of slang, shortcuts, colloquialisms, and other useless words that we’re all guilty of using every once in a while. The truth of the matter is that so many of our clichés and catchphrases prove to be impractical, sometimes even downright pointless. The marketing and public relations industries in particular are full…

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Who is Cutting the Cord?

Who is Cutting the Cord?

The answer to the big question about cutting the cord: Millennials, millennials, and millennials. Fed up with the pricing and customer service of local cable companies, millennials are creating a significant shift in the market place towards alternative ways to view traditional-television content. In Lindsay Rothfeld’s recent article, “Why Millennials are Increasingly Cutting the Cord,”…

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90% Trust Brands That Support Social Causes

90% Trust Brands That Support Social Causes

More and more consumers are trusting and becoming more loyal to brands that support social causes. American consumers now expect companies to incorporate social causes and good into their businesses, according to a social impact study cited in a Mashable article by Matt Petronzio. 90% say they are more likely to be loyal to or…

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Phone Alerts

Phone Alerts You Never Signed Up For

Last month in the middle of the night, you may have been alarmed by siren phone alerts  about missing children in San Diego County. If you don’t remember signing up for these phone alerts, it’s probably because you never did. The Federal government used this opportunity as a test for their new mobile emergency alert…

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Is Orbitz Steering Mac Users Toward Pricier Hotels?

Is Orbitz Steering Mac Users Toward Pricier Hotels?

What does your computer brand tell about your spending habits? Apparently, mac users’ preference tells online travel booking agent, Orbitz, how much you’re willing to spend on a hotel. In the recent article, “Is Orbitz steering Mac users toward pricier hotels?,” by Mallory Simon, Orbitz has allegedly created an algorithm to direct Mac users to…

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Facebook is Trying to Hijack Your Email Address

Facebook is Trying to Hijack Your Email Address

Whether or not you use it, you have an @facebook.com email address. Facebook introduced their own email service a couple of yearsago in order to integrate and streamline Facebook chat and messaging. In recent weeks, Facebook has been steadily and more importantly, silently switching user’s default email addresses from their personal email accounts (Yahoo!, Gmail, Hotmail) to their @facebook.com email accounts.

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Getting Ready for the Social Media Olympics

Getting Ready for the Social Media Olympics

With the London Summer Olympics quickly approaching, just under 100 days to be exact, the International Olympic Committee (IOC) has begun to implement a social media Olympics policy on the participating athletes. According to the Wall Street Journal video, “Getting Ready for the Social Media Olympics”, Olympic athletes will not be barred from posting personal photos…

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Blogger to Media Darling

Making the Leap from Lone Blogger to Media Darling

You’ve followed the advice of your social media gurus: found your inner Tweet, created a popular e-book, maximized your SEO and built a respectable Facebook following… but reached a plateau? Let’s not forget that most successful thought leadership strategies get a considerable boost by bridging the gap between the blogosphere and conventional media.

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