Getting a foot in the door with leadership at Fortune 1,000 companies is no small task. Even a well-established firm like Gregg Ward Group – a management consulting, training and coaching firm with more than 25 years of industry experience – needs a brand marketing strategy to increase new business leads.
Parallel Interactive developed a comprehensive brand marketing strategy to translate Gregg Ward’s leadership development expertise into a direct, omnichannel marketing program focused on inspiring respectful leadership practices.
During the launch of Ward’s new book, The Respectful Leader, Seven Ways to Influence Without Intimidation, Parallel Interactive rejuvenated the company’s digital brand strategy and website. Expert-oriented content marketing and social media expanded the book tour’s national visibility, more than doubling Gregg Ward’s business revenues since the launch.
Amazon Best Seller | The Respectful Leader, Seven Ways to Influence Without Intimidation
As part of the nationwide book launch, Parallel promoted Gregg as the ‘respect expert’ in featured national publications including Entrepreneur, Forbes, Fortune, and Fast Company. He was interviewed by the San Diego Union Tribune and Chicago Tribune on how to be a respectful leader, and appeared on ABC News and Fox News to discuss respectful leadership during the 2016 election.
The Respectful Leader received a gold medal at the Axiom Business Book Awards in January 2018 and was selected as an Amazon Editors’ Choice for Business and Leadership in August 2016.