Getting a foot in the door with C-suite leadership at Fortune 1,000 companies is no small task. Even an established firm like Gregg Ward Group – a management consulting, training and coaching firm with more than 25 years of industry experience – needs a strong business strategy to increase the quantity and quality of new leads.
Parallel Interactive focused its marketing strategy efforts on translating Gregg Ward’s leadership expertise into a successful business development tool.
Leveraging the release of his new book, The Respectful Leader: Seven Ways to Influence Without Intimidation, Parallel developed a nationwide book launch to help Gregg inspire respectful leadership practices across the country and better connect with C-suite leaders. The book tour gathered national visibility significantly increasing new business leads and more than doubling business revenues year over year.
Amazon Best Seller & Gold Medal Winner
Gregg has been featured as the ‘respect expert’ in national publications including Entrepreneur, Forbes, Fortune, and Fast Company. He was interviewed by the San Diego Union Tribune and Chicago Tribune on how to be a respectful leader, and appeared on ABC News and Fox News to discuss respectful leadership during the last election.
The Respectful Leader is an Amazon best seller and an Amazon Editors’ Choice for Business and Leadership. The book won a gold medal at the Axiom Business Book Awards in 2018.