Rent the Quality You Can Buy
Hawthorne Rentals wanted to communicate why they are the best choice for construction equipment rentals. By featuring prominent customers within their local communities, Hawthorne Rentals created a video content series focused on two key messages: (1) Hawthorne Rentals offers the best selection of late model, low-hour Cat and Allied brand equipment, and power generation systems available. (2) Customer representatives have long-term relationships with their customers so they can provide the best advice on using the right piece of equipment for every job.
This highly engaging video content series has been used for television advertising, social media promotions, and website landing pages. Strong content marketing is an important tool dealers can use to cut through the online clutter and inspire customers during the early evaluation phase of the rental purchasing cycle.