Today’s designers and consumers rarely have time to browse showroom floors in person when hunting for interior design inspiration, hence the rise of virtual showroom website design.
Urban Lighting, a premier Southern California-based lighting studio, decided to digitize their collection and create an easy-to-use virtual showroom platform that funnels qualified leads directly to their sales team. The new website design was paired with an expert content marketing strategy to increase their search engine rankings.
Urban Lighting’s brick-n-mortar showroom floor features more than 150 contemporary lighting manufacturers from around the world. Their team of lighting specialists work with interior designers, architects and consumers across the country from its award-winning studio.
Parallel Interactive’s website development team transformed the company’s brick-n-mortar design scene into a mobile friendly, digital experience.
Content marketing via blog posts and features highlight Urban Lighting’s expertise in the latest trends, designers and contemporary lighting options. The result is a modern, easy-to-use product focused website design that inspires pro designers and consumers alike.