Insights : analytics

Social Media Etiquette Tips

The rise of social platforms has opened new doors for communication between brands and consumers. But what is proper social media etiquette? These new channels come with a completely new set of rules and customs for interaction. A recent article on SocialTimes titled, “Brands: Learn the Language to Get the Most Out of Social,” offers…

How Big Data Affects Small Businesses

Small businesses have played a critical role in shaping America’s economy. However, big data affects small businesses meaning these companies could be in jeopardy. Startups and small enterprises have created millions of jobs. As we move into the future, these companies may be in jeopardy. Zoe Baird, CEO and President of the Markle Foundation, explains…