Brand Partnerships

Brand Partnerships Cast Wide Nets

When brands collaborate, they create brand partnerships that combine their abilities to build stronger brand awareness and expand their audiences (well, sometimes). Nikki Gilliand of econsultancy.com reviews the pros and cons of recent national brand partnerships, analyzing what qualities make good co-branded campaigns and what causes them to fall short of their goals. Ford and…

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Most Valuable Brands

The Top 10 Most Valuable Brands

BrandZ recently released their annual ranking of the world’s most valuable brands. The leaderboard is typically dominated by American companies with global reach, but Shenzhen-based tech giant Tencent has broken the ranks. This Chinese firm made it to the #8 on the list. In a recent CNNTech article, Alanna Petroff describes the most valuable brands.…

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Is Apple Tapping Your iMessage Contacts

Is Apple Tapping Your iMessage Contacts?

Earlier this year, Apple experienced several security issues with their popular iMessage contacts software that potentially leaked photos and contacts. The tech giant quickly patched those problems, but their newest iOS10 update brings another privacy concern. David Lumb, Contributing Editor at Engadget, explains how Apple is now capable of logging into your iMessage contacts and…

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Apple Diversifies Emoji

Apple Diversifies Emoji

Apple diversifies the emoji keyboard with its latest version of the iOS operating system with a range of new emoji, including female athletes and the highly anticipated rainbow flag. Mashable reporter Karissa Bell reveals the new icons that will soon be on the screens of iPhone users everywhere as Apple diversifies its operating system. The…

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Tony Fadell

Tony Fadell and The First Secret of Design

In his TED Talk, Tony Fadell explains that the first secret of design is noticing the little things in everyday life. Habits are formed when we become used to the everyday things we do. Whether it’s peeling off the sticker on a ripe plum or putting the fitted sheet on the bed, these things have…

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Huge Brands That Still Aren't on Social Media

4 Huge Brands That Still Aren’t on Social Media

These days almost every company is using some sort of social media to communicate with customers. From retail giants to beverage companies, you can find a Facebook or Twitter page for just about any  of the huge brands that comes to mind. Recently, Todd Wasserman wrote an article for Mashable called, “4 Huge Brands That Still…

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Apple Loophole Photos

Apple Loophole Gives Developers Access to Photos

We all snap photos on our iPhones of food, places, and social outings with friends, but not all photos are to be shared with the public. With a new loophole found in applications for Apple’s iPhone, your once private photos are now up for grabs byapplication developers.

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