Social Media Etiquette for Brands

Social Media Etiquette for Brands

The rise of social platforms has opened new doors for communication between brands and consumers. But what is proper social media etiquette? These new channels come with a completely new set of rules and customs for interaction. A recent article on SocialTimes titled, “Brands: Learn the Language to Get the Most Out of Social,” offers…

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Downfall of Face-to-Face Conversation

Tech vs. Talk – The Downfall of Face-to-Face Conversation

Think about the amount of daily communication you have – how many of them actually involve eye contact during a face-to-face conversation? Nowadays, it’s not uncommon for us to text family members from our bedrooms, email coworkers from a few offices down, and catch up with friends over Facebook messages rather than have a face-to-face…

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What if Our Devices Could Read Our Emotions?

What if Our Devices Could Read Our Emotions?

Today’s technology has virtually unlimited IQ and little to no emotional intelligence. But what if our devices could read our emotions through our facial expressions? In this Ted Talk, computer scientist Rana el Kaliouby demonstrates groundbreaking technology that can read our emotions by quantifying our facial expressions and matching them to corresponding emotions. The powerful “emotion…

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Customer-Service Representative

Please Hold for a Customer-Service Representative

Everyone knows how irritating it can be to call a customer-service representative help line. You call a number, listen to a long, automated list of available departments, then wait for an hour for someone to answer. Such a waste of time! Well, if you have you ever wished you could just dial one number and…

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Power of Social Media

Are You Missing the Real Power of Social Media?

The power of social media is great for many things, such as connecting with friends and family, sharing interesting content with others, building relationships, and a host of other things. Of course, social media is also key to a business’s marketing efforts. In fact, one of the most important power of social media for businesses…

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Bridging the Gap

Bridging the Gap

Many company leaders are starting to encountering a problem with bridging the gap, which is becoming harder and harder to relate to younger generations. Company leaders who have been in the business for 20 years and younger generations just starting out are having a hard time understanding each other. The reason for this problem is…

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Getting Your Message Heard

Getting Your Message Heard

Thousands of new products are launched each year, and surprisingly, most of them fail because marketers aren’t able to get their message heard. What is it exactly that causes marketing campaigns to fail though? Is the marketing research not good enough? Is the advertising not creative enough? Are consumers just too difficult for marketers to…

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How to Manage Online Criticism

How to Manage Online Criticism

No matter what you do, there will always be someone who finds a way to criticize it. But how do you manage online criticism? A recent article on Hubspot provides 4 tips on how to successfully manage online criticism and turn it into something positive. When dealing with people, criticism is bound to happen. How it…

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