Comedian vs. Email Scammers

Comedian vs. Email Scammers

We’ve all experienced this scenario with email scammers: you get a spam email in your inbox, try to opt out, and see another message from the same company a few days later. In this Ted Talk, comedian and writer James Veitch shares a hilarious take on how he dealt with the situation. Veitch skipped over…

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Gmail's Undo Send Feature

Gmail’s New “Undo Send” Feature

Stop stressing about the typo in your last company email and say hello to the undo send feature. Jose Pagliery of CNN Money describes Gmail’s newest (and long awaited) update in his article, “Gmail Now Has an Undo Send Button.” The world’s most popular email platform now allows you set a time delay between 5…

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eMarketing Warfare

eMarketing Warfare

Many so-called “social media gurus” argue that “email is dead” and social media is the new, greatest conversation channel for eMarketing. Email marketers, however, argue that email is not dead, and in fact, works hand-in-hand with your social media strategy. But before either side declares victory, it is important that two areas of eMarketing be examined more…

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Microsoft Outlook Integrates With Facebook

Microsoft Outlook Integrates With Facebook

This past year, Microsoft announced the launch of the social connector, a new feature for Microsoft Outlook 2010 that will link social network feeds directly to your Outlook inbox. The first to partner with this new feature was LinkedIn, but Microsoft promised other social networks would soon follow. Microsoft recently fulfilled that promise by announcing…

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Like Buttons Coming to Emails

Like Buttons Coming to Emails

If you have ever used Facebook, you are well aware of the Like buttons. This simple feature allows users to “Like” something they read and post it directly to their Facebook page. In fact, nearly 65 million users are “Liking” things daily. This feature is incredibly popular among content creators and online marketers, and soon…

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Email and Social Media Tips

Email and Social Media Tips

What happens when you combine email and social media? Email marketing is a simple, cost-effective tool which helps build ongoing, interactive dialogues with your customers. Social media marketing is quickly becoming the easiest way to reach a large audience including your customers. What happens if the two are combined? Microsoft, Google, and even possibly Facebook…

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How Often Should You Send Email?

How Often Should You Send Email?

This is a question that comes up often. The answer depends on the type of business you are in, the goals of your email campaign, and a number of other factors. Some emails are meant to be informative and others are meant to sell. More is not necessarily better. And good email content is key.…

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How to Make Your Email Marketing More Conversational

How to Make Your Email Marketing More Conversational

When you think about it, your email marketing efforts aren’t that different from your traditional sales approach. If you can speak to a buyer in his or her language, pick up on their cues, and respond appropriately, you are engaging in an effective sales process through email marketing. We recently received some advice on this…

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