Insights : eMarketer

Why Instagram Over Snapchat?

It may seem like Snapchat is the next big thing poised to take over social media, but businesses and marketers disagree as they continue to choose Instagram over Snapchat for their social media marketing efforts. Based on size alone, Snapchat’s user base of 150 million pales in comparison to Instagram’s whopping 400 million. John Boitnott…

Digital Marketing Trends to Watch

Marketers in 2016 will face challenges of improving customer experience while adapting to a digital world. In her article, Natalia Angulo discusses upcoming digital marketing trends to watch for this year. Mobile, video, and social media gained incredible traction among brands and advertisers in 2015. In the upcoming year, marketers must concentrate less on their…