Most Valuable Brands

The Top 10 Most Valuable Brands

BrandZ recently released their annual ranking of the world’s most valuable brands. The leaderboard is typically dominated by American companies with global reach, but Shenzhen-based tech giant Tencent has broken the ranks. This Chinese firm made it to the #8 on the list. In a recent CNNTech article, Alanna Petroff describes the most valuable brands.…

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Fictional Stories

Brands Creating Real-World Engagement with Fictional Stories

Brands often compete for attention in the same marketing channels, but they are now creating real-world engagement with fictional stories. Television, print, and social media are some of the biggest and most common platforms for advertisers. So how can brands stand out from the crowd? A recent article published by Digiday shares how brands are…

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Microsoft Acquires LinkedIn

Microsoft Acquires LinkedIn

“Microsoft Acquires LinkedIn” in a $26.2 billion cash deal has been major news recently. It’s Microsoft’s largest acquisition by far, and the beginning of an ambitious attempt to reassert itself in the technology market. Steven Tweedie, Deputy Editor at Business Insider, explains the details behind the momentous occasion as Microsoft acquires LinkedIn. LinkedIn CEO Jeff…

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Microsoft Cuts Dated Browsers

Microsoft Cuts Dated Browsers

Microsoft cuts dated browsers from its support versions in recent announcement. It will no longer support old versions of Internet Explorer on Windows computers. They will only implement security updates and bug fixes to their latest version, Internet Explorer 11. Hope King of CNN Money explains how these Microsoft cuts will affect Internet users. According…

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Gmail Isn't Really Free

Gmail Isn’t Really Free

Google’s Gmail is the web-mail leader with more than 500 million people using the free email service. Gmail recently celebrated its 10 year anniversary and has been under scrutiny for collecting personal data to display customized ads to users. According to the article, “Why GMail and Other eMail Services Aren’t Really Free” by Heather Kelly, “Gmail…

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Microsoft Outlook Integrates With Facebook

Microsoft Outlook Integrates With Facebook

This past year, Microsoft announced the launch of the social connector, a new feature for Microsoft Outlook 2010 that will link social network feeds directly to your Outlook inbox. The first to partner with this new feature was LinkedIn, but Microsoft promised other social networks would soon follow. Microsoft recently fulfilled that promise by announcing…

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Email and Social Media Tips

Email and Social Media Tips

What happens when you combine email and social media? Email marketing is a simple, cost-effective tool which helps build ongoing, interactive dialogues with your customers. Social media marketing is quickly becoming the easiest way to reach a large audience including your customers. What happens if the two are combined? Microsoft, Google, and even possibly Facebook…

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