Combine PR and Digital Marketing

Combine PR and Digital Marketing to Maximize Your ROI

Today, top brands combine PR and digital marketing strategy to boost ROI by amplifying a company’s credibility and clearing the path to greater success with conversions. There’s an old saying about the difference between advertising and public relations when delivering messages to the masses: “Pay for it or pray for it.” While traditional paid advertising…

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SEO Content

Effective SEO Content

Good SEO content helps potential customers find you. Great content converts them to customers and builds lasting relationships. However, 59 percent of companies are still in the dark about how to create effective SEO content, according to a survey by the Content Marketing Institute (CMI). Search Engine Land Contributor, BrightEdge Founder and CEO Jim Yu…

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Marketing Technology Stack

Your Marketing Technology Stack

In today’s digital evolution, a chief marketing officer is tough to tell apart from a chief technology officer. Some companies’ CMOs may actually spend more on technology than their CTOs. According to Forrester Research’s latest forecast, US companies will be spending $120 billion on building a marketing technology stack by 2021. It’s rare to encounter…

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Understanding the New ROI of Marketing

Understanding the New ROI of Marketing

Most business people should understand the acronym ROI as the monetary return on an investment, but what is the new ROI of marketing? Typically, when the return on investment is high, then the success of your investment is high. According to the article, “Understanding the New ROI of Marketing,” Susan Gunelius suggests ROI now has a…

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